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The popular Google search engine has a new challenger - Blekko, the new search startup founded by Rich Skrenta, who is the co-founder and ex-CEO of community site Topix.

According to a blog post by Skrenta, Blekko essentially aims at delivering better search results by leveraging the assumed wisdom of the masses, enabling users to participate in the search process to improve the experience.
Noting that Blekko's approach yields better results, especially in categories that are heavily spammed or polluted, Skrento explained that Blekko's functions in a manner by which users are allowed to define their own vertical search indexes - the limited categories of search results which are defined by the so-called "slashtags."

With the Blekko functioning concept fairly similar to the hashtags that are used by Twitter users to categorize their tweets, the key benefit of the approach is that searching under a specific slashtag or category can help the users evade extraneous search results pertaining to the different meanings of the search terms.

About the Blekko search engine, Skrenta said in the blog post: "We realized we could make Web tools that let users sign up and help make the search engine better. If we opened up the process, we could not only get orders of magnitude more people involved than we could ever hope to employ, we could also create an open, accountable process around the search engine relevance data." Print this post